Adweek has published an interesting article on the Nikon D4 promo video shot for Nikon by adventure shooter Corey Rich. "To launch its D4 professional-grade DSLR, Nikon asked photographer Corey Rich to use the camera to shoot video and stills—all of his own choosing. "They said, 'It's a blank canvas, and it's up to you to fill it,'" Rich recalls. In the end, working with agency K+L in Tokyo, he filmed three of the world's top adventure athletes in their element, from Moab to Mexico, for a gorgeous mini-documentary that asks what drives these fringe sports devotees— and lets the camera do its thing."
Rich's video is below. More about the creation of the video is in an I Am Nikon blog post.
Extreme: Video shot with the D4 by Corey Rich (Video courtesy Nikon)
