What started out ten years ago as humble Mac freeware for keeping track of multimedia files has now been acquired by Microsoft. On June 22, 2006, the Redmond, Washington-based software giant inked a deal with iView Multimedia, maker of the popular image cataloger MediaPro, to buy the London-based company and the products it makes.
Information about the sale on the iView web site stresses that development of current iView applications will continue in tandem for Windows and Mac going forward. And, says Shayne Bowman, iView Chief User Experience Architect and iVangelist, in the short term it will be business as usual: iView will retain its name, the product line will not be altered, support options will not change, the web site - including its online forums - will remain live and the current roster of applications will be available for upgrades and new purchases through the same methods as before.
In addition, the deal will see members of the iView development team - including iView founder Yan Calotychos - relocate to Redmond and continue to work on MediaPro and other iView products, says Bowman.
As one might expect, little is being said about Microsoft's longer-term plans for iView. While it's clear that MediaPro will continue to evolve, it seems equally likely that Microsoft has bigger plans in the area of pro imaging and that the iView purchase is meant to be a springboard to more ambitious product offerings.
More information on the Microsoft purchase of iView is on the iView web site: