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Canon EF Lens Collector Cup available for purchase  
Monday, March 15, 2010 | by Rob Galbraith
Arguably one of the hottest swag items among photographers covering the XXI Olympic Winter Games in Vancouver last month was a travel coffee mug given out by Canon. Called the Canon EF Lens Collector Cup, it resembles an EF 70-200mm f/4L lens. And it's coming to a photo store near you.

Caffeinated: Views of the Canon EF Lens Collector Cup, with a real EF 70-200mm f/4L IS on the right in the top two photos. Click to enlarge (Photos by Rob Galbraith/Little Guy Media)

Well maybe not near you, but it will be available at certain pro photo retailers in Canada, probably the U.S. and perhaps other countries too. Here in Calgary, Canada, The Camera Store is now accepting pre-orders for the mug which, says owner Peter Jeune, they've ordered from Canon in "substantial" numbers.

The Canon EF Lens Collector Cup is CDN$24.87 + 5% GST + shipping from The Camera Store. Quantities are being limited to five per customer. The latest delivery estimate from Canon Canada, says Jeune, is mid-April 2010. The Camera Store will ship to anywhere they can verify a credit card. This means Canada and the U.S. for certain, he says, and in fact their online ordering is set up to handle only these two countries as destinations. If you reside elsewhere, send a message to to discuss whether they're able to take your money and send you a mug. Update, March 16, 2010: The Camera Store's initial allotment is now entirely spoken for, says Jeune.

You may also want to check with your local pro photo retailer to see if they anticipate getting stock. If you get word that the mug is coming to your favourite photo store, please let us know.

There is also a Facebook fan page for the Canon EF Lens Collector Cup that among other things includes links to a mug that resembles the Canon EF 24-105mm f/4L IS. A video on YouTube shows the Canon EF Lens Collector Cup in action.

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