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Eye-Fi turns five, announces developer program  
Tuesday, September 7, 2010 | by Rob Galbraith
Eye-Fi, maker of SD memory/wireless combo cards, began life as a company five years ago today, and launched its first commercially-available Eye-Fi card almost three years ago. Earlier this year, the original series was succeeded by the faster Eye-Fi X2. And today, the company has unveiled a program that will enable software developers to more readily build support for Eye-Fi cards into their products.

Eye-Fi will provide to developers software tools that will enable the following, says the developer site:

• Access a user’s photos & videos in your own application (e.g. photo editing, printing, etc.)
• Send photos & videos from your application to any of 45 online sharing sites through the Eye-Fi service without integrating with any of them
• Configure most Eye-Fi card settings from within your application (e.g. switch online sharing sites, enable/disable geotagging, etc.)

More information is in the press release below.

Press Release

Eye-Fi Opens Platform with New Developer Program to Broaden How People Share Digital Memories
MOUNTAIN VIEW, Calif., September 7, 2010 — Eye-Fi Inc. (, makers of the world’s first wireless memory card, today celebrates its fifth anniversary by announcing a new Developer Program to expand its digital connectivity platform. With its 2005 inception, Eye-Fi sparked a photo revolution, embraced by consumers, partners and retailers alike. Today its new Developer Program enables third-party developers to partner with the leader in connected imaging to embed the Eye-Fi experience in their own applications.

“In response to a strong marketplace and community demand, we’re introducing the Eye-Fi Developer Program, which enables developers to expand and extend the Eye-Fi experience,” said Jef Holove, President and CEO of Eye-Fi. “Looking back five years, Eye-Fi’s founders recognized the need for a solution that has already helped people back up, organize or share more than 100 million memories. We have since created an ecosystem of seven camera partners and 45 online services that enrich those personal memories and the introduction of the Developer Program is our response to the growing interest from application developers.”

Eye-Fi has enhanced the photo and video sharing experience by narrowing the gaps and hurdles that lie between photo taking and memory making. As part of this effort, Eye-Fi has paved the way for photo sharing with device partnerships in the digital imaging industry. These partnerships provide an enhanced Eye-Fi experience starting at the camera, including automatic camera power management, in-camera controls and on-screen activity icons.

Now, the Developer Program will grant developers access to web services that can further enrich the experience by:

·         Extending the platforms with which Eye-Fi’d content can be viewed and shared, allowing users to view photos and videos sent to an Eye-Fi account from any website or application.

·         Narrowing the gap between photo software and the plethora of online sharing and memory making platforms by granting access to send photos and videos to Eye-Fi’s ecosystem of 45 sharing sites.

·         Enhancing the photo management experience by facilitating customization of the Eye-Fi card settings panel.

Developers who wish to join this program are encouraged to visit to learn more and sign up for the program.

About Eye-Fi
Founded in 2005, Eye-Fi is dedicated to building products and services that help consumers manage, nurture and share their visual memories. Eye-Fi’s patented and patent-pending technology wirelessly and automatically uploads photos and videos from digital imaging devices, including digital cameras and the iPhone, to online, in-home and retail destinations. Headquartered in Mountain View, Calif., the company’s investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital. More information is available at

Eye-Fi memory cards work like a regular SDHC memory card and are compatible with most compact and DSLR cameras. Users can also select which photos and videos are uploaded, and where they’re shared – choosing from 45 partner sites, including Flickr, Facebook, Picasa and more. Never run out of space with Endless Memory.

Eye-Fi products and services are now available at Target, Best Buy, Office Depot and Apple stores nationwide and online. For more information about Eye-Fi, please visit

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