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PDNOnline: Photographer shoots soft-sell video advertorials with Canon EOS 7D  
Friday, December 10, 2010 | by Eamon Hickey
PDNOnline has published a story about Oregon photographer Benji Wagner, who turned himself into a "one-man video production crew" to shoot a series of short documentaries of epic bike rides all over the U.S. Wagner, a self-professed practitioner of "no-budget" video production, shot the documentaries with a Canon EOS 7D for Rapha, a high-end cycling clothing and accessories manufacturer, which posts them on its web site as part of its soft, viral marketing strategy.

Wagner's video on the Deerfield Dirt Ride Randoneé (D2R2) is below.

Uphill: Wagner's short feature on the D2R2 ride (Video courtesy Benji Wagner)

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