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America 24/7 to document one week in the life of the nation  
Wednesday, April 30, 2003 | by Mike Sturk

Armed with digital cameras, 1000 professional photographers will blanket the US next month as part of America 24/7, a photography project that will culminate in the publication of 10,000 pictures in 53 coffee table-style books, the first of which is to hit book shelves later this year. The project is led by Rick Smolan and David Elliot Cohen, the masterminds behind the popular A Day in the Life series.

The goal of the America 24/7 project is to document a week in the life of the nation starting at 12:01 AM on Monday, May 12, 2003. The shoot week ends at midnight on Sunday, May 18, 2003. All photos, both those from the 1000 pro shooters contracted to America 24/7, as well as those taken by stringers, students and amateurs, will be submitted electronically; most photos are expected to be shot digitally as well.

To devise a system capable of handling the volume of photos expected, America 24/7 enlisted the help of Blue Pixel and Camera Bits. Blue Pixel is providing ongoing assistance in the development and documentation of the America 24/7 workflow; Camera Bits software has created a customized version of the Photo Mechanic browser on both the Mac and Windows platforms that provides goofproof tools for captioning and renaming photos in accordance with America 24/7's exacting requirements.

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