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Price of D2H in Canada effectively lowered to be competitive with U.S.  
Thursday, December 16, 2004 | by Rob Galbraith

Nikon Canada this week has begun to inform Canadian dealers of a new pricing arrangement for the Nikon D2H. The arrangement effectively allows the dealer to either sell a D2H kit at a much-lower price or bundle several Nikon products with it at the current price.

This comes in reaction to Nikon USA dropping the minimum advertised price of the D2H in the U.S. to less than US$2000 on December 13, 2004.

It seems likely that most dealers will break apart and sell individually the items in the two product bundles offered free to D2H resellers by Nikon Canada.

In other words, Nikon Canada is not trimming the price they charge dealers for the D2H, but they are making it possible for dealers to sell the camera for a lot less since the lower price to the end purchaser will be offset by the proceeds from the sale of the contents of the product bundles.

The net result should be a street price for the D2H at Canadian Nikon dealers that's within about CDN$200 of the US$1999 (about CDN$2474 at time of writing) minimum advertised price south of the Canadian border.

Some dealers may opt to simply keep the Nikon Canada bundle intact and offer it with the D2H at the higher street price, which has been in the mid-CDN$3000's since earlier this month. But it's more likely that the bundle items will be sold separately by dealers, so that they can move D2H's out at a price that's competitive with their counterparts in the U.S.



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