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Phase One offers back, body and lens "investment protection"  
Wednesday, September 29, 2010 | by Rob Galbraith
Phase One has announced what the company is calling investment protection, whereby a Phase One owner can trade up to a newer Phase One digital back, Phase One camera body or Phase One or Schneider Kreuznach lens and receive a significant discount on the purchase. The investment protection program commences immediately and applies to purchases made from designated Phase One retailers.

More information is in the press release below.

Press Release

Phase One Offers Unique New-Product Investment Protection Plan
Helps Customers Secure their Investments

COPENHAGEN, September 29, 2010  – Phase One, a leading provider of medium format digital camera systems, today announced an unprecedented new-product investment protection plan.

Effective immediately, Phase One is offering customers security when they buy a Phase One product. Now customers are guaranteed first class investment protection should they wish to upgrade to future Phase One innovations as new products are launched over the coming years.

Eligible customers who have purchased their products from an authorized Phase One partner and wish to upgrade to a new product within 6 months of its official launch, are guaranteed to receive:

  • 90 percent of their original purchase price against any new Phase One digital back launched at a higher price within 18 months of the original purchase date

  • 50 percent of their original purchase price against any new Phase One camera body launched at a higher price within 24 months of the original purchase date.

  •  50 percent of their original purchase price against any new Phase One or Schneider Kreuznach lens for the Phase One 645 camera platform launched at a higher price within 24 months of the original purchase date.

 “Engineering and development is Phase One’s biggest investment,” said Henrik O. Håkonsson, CEO and President of Phase One.  “And we are eager to reward customers who have faith in us and invest in our products. Through this Loyalty & Investment Program, we are inviting them to share the benefits of our passion for driving technical breakthroughs and delivering the best possible products to market.”

 Phase One professional camera equipment is available only through authorized Phase One partners worldwide. For further details, including how the protection plan works for the purchase of fully-configured camera systems, please see the partner closest to you:

 Phase One Capture One software is available both from partners and online at: To be notified of new products and other special discounts that may apply, please sign up for the Phase One newsletter at:

  About Phase One

Phase One is the world’s leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value.
Phase One’s Capture One software helps streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise. For more information about the products, visit the Phase One web site on
Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.
Phase One and Capture One are registered trademarks of Phase One A/S.  All other brand or product names are trademarks or registered trademarks of their respective holders.

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