Photokina 2006 will mark the first time Apple has had a significant presence at the mammoth photography trade show held every two years in Germany, joining other software industry heavyweights such as Adobe and Microsoft in showing off their wares for photographers.
While Apple has been represented at Photokina previously, the launch of Aperture in 2005 means that events such as Photokina now get greater attention and budget from the Cupertino, California-based company. It's now a "corporate event," says Kirk Paulsen, Apple's Senior Director of Professional Applications Product Marketing. Translated, this means a large booth replete with a presentation theatre (with presentations in both English and German) plus 13 Intel-based Mac workstations for demonstrating Aperture and other Apple applications relevant to the photographers and photo equipment dealers that make up the Photokina audience.
On Monday, September 25, 2006, one day before the official opening of Photokina, Apple is staging an invitation-only press briefing in Cologne. When asked whether a new version of Apple's pro photo management application would be revealed, Apple PR representative Cameron Craig declined to say, citing Apple's standard policy of not talking about new products before they're officially announced. But he drew particular attention to the fact that this is the first instance since the launch of Aperture 1.0 in October of last year that the photography press has been summoned by Apple for this type of gathering, leaving the door wide open for an update of Aperture to be shown later this month.
Apple will be exhiting in Hall 4.1, stands G031 / H049 / I050 at Photokina 2006 in Cologne, Germany starting on September 26, 2006.