A promo video by Canadian photo retailer The Camera Store, which features a mock skirmish between camera-toting soldiers, has notched almost 1.3 million views since it was posted on YouTube two weeks ago. Now, the creators of the one-minute Battle at F-Stop Ridge, all store employees, have posted a video explaining how the web sensation came to be.
It's called, appropriately, The Making of Battle at F-Stop Ridge.
Behind the Scenes: The Making of Battle at F-Stop Ridge (Video courtesy The Camera Store)
And if you're one of the few photographers who hasn't yet seen the viral hit, here it is:
Faux Fight: Battle at F-Stop Ridge (Video courtesy The Camera Store)