Think Tank Photo unveils Sling-O-Matic, launches US$5000 contest
Wednesday, September 8, 2010 | by Rob Galbraith
Think Tank Photo has unveiled a new series of sling bags called Sling-O-Matic. Described as "the photo industry’s first sling bag that can be easily switched back and forth to either shoulder," the Sling-O-Matic will be available in three sizes when shipping commences next month. The company is also commemorating five years of operation with a photo contest featuring a US$5000 top prize.
Ambidextrous: The Think Tank Photo Sling-O-Matic (Photo courtesy Think Tank Photo)
All three Sling-O-Matic models have a shoulder strap that can be slid along a set of rails to reverse the strap's orientation, allowing the bag to be carried over either the right or left shoulder.
The design of most sling bags makes them wearable over one shoulder only, which means the same shoulder is always bearing the bag's weight.
The Sling-O-Matic allows the photographer to alternate the carrying shoulder as needed, while retaining access to the gear from the top when the bag is slung to the photographer's front.
The Sling-O-Matic 10 is meant to hold a pro-level digital SLR and two or three lenses, including a typical 70-200mm f/2.8.
The Sling-O-Matic 20 is meant to hold a pro-level digital SLR and three to five lenses, including a typical 70-200mm f/2.8.
The Sling-O-Matic 30 has the same gear-carrying capacity as the Sling-O-Matic 20 plus a compartment suitable for a typical 15.4 inch-size laptop.
Think Tank Photo has prepared a video showcasing the features of the new trio of bags:
Left to Right: Sling-O-Matic product video (Video courtesy Think Tank Photo)
All three sizes are to ship in October. If purchased direct from Think Tank Photo they will be US$129 for the Sling-O-Matic 10, US$159 for the Sling-O-Matic 20 and US$189 for the Sling-O-Matic 30.
Fifth anniversary contest
In February 2005, the first Think Tank Photo bags went on sale. In 2010, the company is celebrating five years of operation with a photo contest that includes a US$5000 cash prize plus secondary prizes for winners in each of four categories. The contest is open now and runs until November 30, 2010. Full details are on Think Tank Photo's Facebook page.