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Canon Expo 2010 kicks off in New York  
Wednesday, September 1, 2010 | by Rob Galbraith
Canon Expo 2010 New York, a showcase for Canon products and emerging Canon technology, kicked off today in The Big Apple. Held every five years, the event travels from here to Paris, Tokyo and, for the first time, Shanghai.

Underway: The entrance to Canon Expo 2010 New York, which kicked off today at the Javits Center. Click to enlarge (Photo by Rob Galbraith/Little Guy Media)

Among the items of interest to photographers are the new EF 8-15mm f/4L Fisheye and other recently-announced lenses, the EOS 60D, the barcode-reading EOS 7D solution and an elaborate remote camera management demonstration that, if commercialized, would streamline the setup of potentially thousands of Canon digital SLRs deployed at locations across the country. Plus, a 30 inch computer display that is the sharpest desktop screen we've ever seen.

The company did not show or hint at any new digital SLRs or lenses coming in the months ahead, other than what was unveiled in August. It's possible they could be holding back a new product or two for introduction in the days leading up to the Photokina trade show later this month. Possible, but not likely.

Expo 2010 highlights Canon's efforts in imaging across a number of segments, including still photography, video, medical and printing. One section shows gee-whiz technology that may or may not wind up in products in the years ahead, including the company's recently-announced 120MP, 1.3x-size CMOS sensor (which is being shown alongside crisp photos and video captured with it). They also showed a CMOS sensor designed to capture both still pictures and 4K resolution video at up to 60fps.

In attendance at Canon Expo 2010 today were a mix of dealers, press and other invited guests. The show floor opens to the public for the next two days (September 2-3) in New York's Javits Center.

Canon Expo 2010 New York gallery

Zoomy: The Canon EF 70-300mm f/4-5.6L IS attached to an EOS 60D. Click to enlarge (Photo by Rob Galbraith/Little Guy Media)
Go Wide: The EF 8-15mm f/4L Fisheye on a EOS 5D Mark II. The non-final sample on display exhibited little in the way of flare or ghosting, even when the trade show's many point source lights were positioned towards the edge of the picture area. Click to enlarge (Photo by Rob Galbraith/Little Guy Media)
The Biggest Loser: The Canon EF 400mm f/2.8L IS II, shown here under green show lighting, is much lighter to lift and carry than its predecessor. If you own the current 400mm f/2.8 then prepare to be surprised at how much easier this new version is to support, even handheld. The two-speed Power Focus function shifts the focus smoothly and is a feature likely to be embraced by filmmakers. Click to enlarge (Photo by Rob Galbraith/Little Guy Media)
Coming Soon: Prototypes of the upcoming EF 500mm f/4L IS II, left, and EF 600mm f/4L IS II were shown under glass. Click to enlarge (Photo by Rob Galbraith/Little Guy Media)
Modeling Light: Canon Explorer of Light Michel Tcherevkoff touts the virtues of the Canon EOS-1Ds Mark III, EF 135mm f/2L and WFT-E2 II A transmitter during a portrait demo shoot. Click to enlarge (Photo by Rob Galbraith/Little Guy Media)
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Spring Colours: Canon Explorer of Light Robert Farber, along with attendees using supplied cameras, photograph during a fashion show demo shoot. Click photos to enlarge (Photo by Rob Galbraith/Little Guy Media)
Plenty of Pixels: Canon's 120MP, 1.3x-size CMOS sensor, and the body in which it's currently housed. Canon USA Technical Advisor Chuck Westfall indicates the sensor's physical size was driven by the capabilities of the stepper equipment used to create image sensors. Currently, the largest sensor size that Canon's steppers can produce as a single silicon piece is in the neighbourhood of 29 x 20mm, which is smaller than a full-frame sensor by a factor of about 1.3X. Click to enlarge (Photo by Rob Galbraith/Little Guy Media)
No Light Required: Canon was also showing a 202 x 205mm CMOS sensor that is claimed to be the world's largest. While resolution and pixel pitch haven't been revealed, it presumably has fairly large individual pixels as the sensor is meant to capture images at extremely low light levels. Says a press release: "[t]he sensor is capable of capturing images in approximately one one-hundredth the amount of light required by a Canon professional-model digital SLR camera." If the sensor becomes the basis for a product, one of the possible markets is astrophotography. Click to enlarge (Photo by Rob Galbraith/Little Guy Media)
Razor Sharp: A 30 inch LCD panel described as having 8MP resolution (meaning it probably contains somewhere around 4000 pixels on the horizontal axis) was sharper and clearer than any desktop computer display we've ever set eyes on. Even from a few inches away photos looked smooth and crisp with excellent gradation and almost no visible pixel pattern. Colour shifts, though apparent, were minimal even at extreme viewing angles. Canon has not said if this display technology will find its way into future Canon products, though it seems likely to emerge in a series of monitors for video professionals. Click to enlarge (Photo by Rob Galbraith/Little Guy Media)
Rockefeller Lite: The New York Experience section of Canon Expo 2010 was transformed into Rockefeller Center's winter skating rink, complete with ice skaters gliding on faux ice. Click to enlarge (Photo by Rob Galbraith/Little Guy Media)
Code Breaker: A Canon EOS 7D and WFT-E5A with Honeywell 4600g USB barcode scanner attached. Canon was demonstrating their 7D barcode system, shooting green screen photographs which were automatically linked to the subject by scanning the 2D barcode on their show card. Subsequent photographs would display the attendee's name underneath the photo on the rear LCD's info screen view. Click to enlarge (Photo by Rob Galbraith/Little Guy Media)
On the Menu: Options found only in the barcode version of the EOS 7D
New Management: Canon in Tokyo is developing a remote management system that would enable almost all camera settings to be configured from a centralized location, even when the camera is across town or across the world. The system is meant to scale to thousands of cameras and is aimed at chains of mall portrait studios or any similar business that operate at multiple locations and requires consistency in the photos captured. The demonstration showed the headquarters computer on the left sending commands to the branch computer on the right, which in turn would adjust and fire the connected camera. Canon has not yet decided whether this system will be commercialized. Click to view a close up of the headquarters computer screen (Photo by Rob Galbraith/Little Guy Media)
Speech Time: Canon CEO and Chairman Fujio Mitarai delivers the keynote address this afternoon at Canon Expo 2010. Click to enlarge (Photo by Rob Galbraith/Little Guy Media)
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