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PhotoShelter to incorporate fotoQuote pricing  
Thursday, November 2, 2006 | by Rob Galbraith

PhotoShelter has announced that starting early next year, its members will be able to utilize fotoQuote photo pricing information from directly within the PhotoShelter service, to assist in setting what's charged for stock and assignment photography.

The integration of fotoQuote's database of U.S.-market pricing data is meant to help streamline the process of selling pictures by the individual photographer. For example, it will be possible to selectively enable fotoQuote-guided pricing for pictures in a member's PhotoShelter account, such that a prospective buyer of a picture can - through making a series of choices in an online form -  describe the planned usage, determine the cost, purchase the photo and download the full-resolution image file all in a single visit to the member's PhotoShelter presence. The photographer will be able to override a fotoQuote recommendation through a simple slider interface that dictates the percentage of the fotoQuote price that should be set: 125%, for instance.

There will be no additional charge for the use of this feature when it's rolled into PhotoShelter starting in January 2007. More information is in a PhotoShelter blog entry by company CEO Allen Murabayashi, and in the press release below.

Press Release

PhotoShelter and fotoQuote Announce Exclusive Licensing Agreement
Agreement and New Pricing Structure Gives Professional Photographers the Ability
to Shorten Negotiation Time and Increase Margins

PhotoPlus Expo, New York (Booth #1072) - November 2, 2006 – BitShelter LLC®, the creator of PhotoShelter®, a leading online archive and marketplace for professional photographers, today announced an exclusive licensing agreement with Cradoc Corporation the developer of fotoQuote®, the industry standard price guide for stock and assignment photography.  The agreement will grant PhotoShelter subscribers immediate access to fotoQuote’s price information, enabling them to receive trustworthy pricing data within the PhotoShelter e-commerce function.  The announcement was issued from the PhotoPlus Expo at the Jacob Javits Convention Center in New York.

PhotoShelter offers professional photographers a truly affordable and robust archive system, along with the tools and resources they need to turn their storage into sales.  PhotoShelter provides disaster-proof storage that is both locally and geographically redundant, with 24-hour online accessibility and simultaneously serves as a sales platform, allowing photographers to create galleries, determine the fair market value, sell images, add search capabilities to their own sites and create RSS syndication feeds.

“Photographers now have the ability to determine and select a competitive price for their work.  Photo buyers can access the determined price and purchase the image without photographer intervention.  The benefit of this agreement is a seamless transaction for both photographers and clients,” said Allen Murabayashi, chief executive officer, BitShelter LLC.  “This agreement with fotoQuote, long considered the industry standard price guide for stock and assignment photography, demonstrates PhotoShelter’s commitment to providing the highest quality service to the photography community by continuing to partner with only the most-respected products and companies in the industry.”

The goal of the PhotoShelter/fotoQuote agreement is to give photographers more direct control over the pricing of their works, as opposed to a company or agency setting such prices, while making the negotiation and purchase of images easier for photo buyers.  Within the PhotoShelter marketplace, fotoQuote data will be used to populate a matrix of average pricing data.  Users will be able to set up multiple pricing profiles and adjust the value of those profiles as a percentage of the matrix price.  They will also be able to set regional- and country-based variations.  Photo buyers will then be able to use a series of select menus to generate a price and have the option to purchase an image directly using a credit card or negotiate that price with the photographer.

“With the integration of fotoQuote into PhotoShelter, photographers will have the ability to negotiate the fee with their client, or to create a simple pricing structure for their images,” said Cradoc Bagshaw, the creator of fotoQuote and founder of Cradoc Corporation.  “I’ve always believed that the pricing information in fotoQuote has allowed photographers to remain independent and to get paid fairly for the work that they do.  I feel that the marketing tools available in PhotoShelter, combined with the pricing information in fotoQuote, give photographers a stronger position in a very competitive market.”

PhotoShelter empowers the individual photographer to take control of the sale of their images by eliminating excessive commissions and providing seamless customization.  The integration of fotoQuote pricing data enables photographers to eliminate delays in negotiation, allowing photographers, for the first time, to truly realize the benefits of an online marketplace.

“Freelance photography is a constantly evolving business - change is the norm.  Since the introduction of fotoQuote, it has been my go-to reference for pricing. PhotoShelter is the ‘back-end’ of my Web site.  FotoQuote and PhotoShelter working together is the killer combination that will help freelance photographers manage and grow their stock libraries,” said Cameron Davidson, award-winning location photographer.  “Integrating fotoQuote into PhotoShelter will save me precious time with negotiations and encourage seamless stock license transactions.  This natural alliance will allow photographers to concentrate on what is truly important - creating images.”

Pricing and Availability
PhotoShelter has also announced a restructuring of its pricing model, offering new users the ability to register for a free starter kit.  The starter kit will allow users to archive, manage and distribute their photos, using all of PhotoShelter’s powerful tools for free - without the need for them to enter their credit card information.

PhotoShelter is available with fotoQuote pricing starting January 2007.  PhotoShelter plans start at $9.99/month and now include bandwidth.  The free PhotoShelter starter kit provides users with 50 MB of storage and is available today.  To register for a PhotoShelter account, go to
About Cradoc Corporation
Cradoc Corporation is the creator of industry-leading business management tools for the freelance photographer.  FotoQuote, the industry standard price guide for stock and assignment photography, is the only source of pricing information that provides powerful coaching help in every one of its 218 pricing categories.  For more information on fotoQuote, go to
About PhotoShelter
PhotoShelter, created by BitShelter LLC, is the ultimate workflow solution for professional photographers.  Combining industry-leading distribution and sales tools with a redundant, disaster-proof image archiving solution, PhotoShelter is the only system suitable for the world’s most important images. PhotoShelter empowers individual photographers by providing a comprehensive online archive and marketplace.  Vincent Laforet, a Pulitzer Prize-winning photographer with The New York Times; Bill Frakes, a staff photographer for Sports Illustrated Magazine; and 2004 Canon Female Photojournalist Award winner Kristen Ashburn are amongst PhotoShelter’s subscribers.  More top photographers choose PhotoShelter to handle their images than any other online system.  For more information on PhotoShelter, go to

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