Adobe announced today that Leica and Hasselblad will support the Adobe DNG RAW format.
Leica intends to include the ability to create DNG files right in the camera, presumably as one of the RAW format options (or perhaps the only RAW format option). The first Leica model to be DNG-capable will be the DIGITAL-MODUL-R 35mm digital back system.
Hasselblad will offer the ability to export to the DNG format. In fact, late beta releases of Flexcolor 4 for Hasselblad/Imacon digital backs already include a function for converting 3F (.fff) RAW files to DNG.