Sigma today announced a dramatic price reduction on its 14.75 million image pixel, Foveon sensor SD1 DSLR
, which will soon carry a Minimum Advertised Price of US$2,299 in the U.S. The Minimum Advertised Price, or MAP, is normally also the actual street price. This is a reduction of more than $4,500 from the previous MAP.
The camera has also been rechristened the "SD1 Merrill" in honor of the primary inventor of the Foveon sensor, Dr. Richard Merrill, who died in 2008. The renamed and re-priced SD1 will become available in March 2012.
The company has also announced that it is developing a program for current owners of the SD1 who paid the old, higher price for their cameras. The program will award them points which can be redeemed for Sigma products this year. Details will be forthcoming soon, Sigma says.
Also today, the company announced new versions of the DP1 and DP2 fixed-lens large-sensor compact cameras, called the DP1 Merrill and the DP2 Merrill. The new DP cameras use the same 14.75 million image pixel, 3-layer Foveon sensor as the SD1, and they feature redesigned user interfaces and new lenses: a 19mm f/2.8 (28mm equivalent in 35mm format terms) for the DP1 and a 30mm f/2.8 (45mm equivalent) for the DP2.
Both of the new DP cameras are also scheduled to become available in March 2012.