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PocketWizard MultiMAX upgrade offered to owners of older Custom ID MultiMAX  
Saturday, May 26, 2012 | by Rob Galbraith
Until July 31, LPA Design will swap any older PocketWizard MultiMAX with a Custom ID loaded for the latest, USB port-equipped MultiMAX model for US$195, including the transfer of Custom IDs to the new unit.

The MultiMAX retails for about US$295 typically in the U.S., and a single Custom ID installation is US$95, so the LPA deal makes it relatively simple and inexpensive to get outfitted with a more-modern MultiMAX.

In addition, the company is developing a firmware update for the MultiMAX that is designed to improve performance at events in which lots of other PocketWizards are in use, including at the upcoming London 2012 Olympics.

They are also gearing up to publish a series of setup tips for photographers using PocketWizards in such environments.

More information is in the press release below. Some of the differences between the older (firmware v6.xx) MultiMAX and current (firmware v7.xx) MultiMAX are described in this article.

Press Release

Special 2012 Summer Olympics MultiMAX Upgrade
May 25, 2012

Special 2012 London Summer Olympics Upgrade Offer for Custom ID owners with older MultiMAX radios

So. Burlington, VT - LPA Design, manufacturer of PocketWizard Photo Accessories, is announcing a special MULTIMAX UPGRADE offer exclusively to Custom ID owners.

Special London Olympics Offer:

If you own an older PocketWizard radio with a Custom ID in it, you should take advantage of this special offer to upgrade to the latest MultiMAX.  A modern MultiMAX has the following benefits for the Olympics:

•    A USB port for firmware upgrades – we are working on a new firmware to help in multi-user Olympic environments
•    The ability to move your Custom ID to a different frequency.  Older radios had the Custom ID pinned to one frequency - if the frequency was crowded you might miss triggers.  The latest MultiMAX allows you to move among the available frequencies in your MultiMAX to move away from interference.
•    An ACC port for controlling the “half press” of your remote camera
•    And more!

From now until July 31st, you can upgrade your older Custom ID radio to a modern MultiMAX for $195.  Just send your Custom ID radio to LPA Design and we will take care of the rest.

How do you know if you have an older MultiMAX?  Hold down “A” on power-up – if your MultiMAX displays version 6.xx or earlier, you could benefit from an upgrade! 

This offer is only available for MultiMAX or MAX radios with Custom IDs already installed.  It is not for Plus, Plus II, Plus III, etc.  This offer is only available directly from LPA Design.

Custom IDs:

A Custom ID is a private channel on a MultiMAX.  In hyper-crowded shooting environments, Custom IDs give you the confidence to know that your remote flash or camera can only be triggered by you and not any other photographer.  It is not a “private frequency.”  It is an exclusive code installed on top of an existing PocketWizard frequency.

No other manufacturer offers such a unique and valuable service.  Custom IDs require a special factory-service which is only available by sending your radios to LPA Design.

In anticipation of high demand for Custom IDs at the 2012 London Olympics, LPA encourages any photographer needing a Custom ID to approach LPA as soon as possible. 

Custom IDs are $95 per radio, per ID - the same price as the 2008 Olympics special offer.

Turn-around Time / Repairs:

Sending in your MultiMAX for a Custom ID is a great time to get it repaired/verified.  Our normal turn-around time is 2 weeks and normal repair charges apply.  During the special offer period we will put forth every effort to shorten this time.  If you need to get your units prioritized, we offer an expedite service for $50 - your units are put in the priority queue.  We cannot guarantee a specific return date, though we try our best to honor special requests.  Shipping is your responsibility both ways.

Contact us here for more information:

Olympic Suggestions:

Setup and usage guidelines for mega-multiuser environments like the Olympics will be posted here:
(give us a few days to fill it out)

Have fun at the games!

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